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    <loc>https://www.madelynux.com/contact</loc>
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    <lastmod>2022-10-26</lastmod>
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      <image:title>Contact</image:title>
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      <image:title>Contact - Let’s Work Together</image:title>
      <image:caption>Further case studies and information available upon request. Please connect with me on LinkedIn or email me at madtuckpaw@gmail.com. I look forward to hearing from you!</image:caption>
    </image:image>
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  <url>
    <loc>https://www.madelynux.com/portfolio</loc>
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    <lastmod>2026-09-09</lastmod>
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      <image:title>Portfolio - Hello!</image:title>
      <image:caption>My name is Madelyn Pawlowski (paul-ow-ski), and I am a UX research manager with 10+ years of experience helping organizations make better product and program decisions through actionable user-centered insights. Drawing on my expertise in UX and my PhD in learning science and communication, my work combines rigorous methodologies with a deep appreciation for how people think, behave, and express their needs. As a leader, I’m passionate about fostering cross-functional collaboration, scaling research practices, and building teams who have confidence in their abilities and feel genuinely supported to grow and learn. Read more about my work and journey to UX below. And feel free to reach out via LinkedIn!</image:caption>
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  <url>
    <loc>https://www.madelynux.com/portfolio/project-four-kens8</loc>
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    <lastmod>2022-05-29</lastmod>
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      <image:title>Portfolio - Mixed-Methods Ethnographic Dissertation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Mixed-Methods Ethnographic Dissertation - Make it stand out</image:title>
      <image:caption>Pawlowski (2019) - Simplified visual diagram illustrating research insights. More specifically, it illustrates the range of teacher knowledge the participants in the study drew upon when teaching writing, and how all these domains of knowledge are interrelated. This diagram has implications for developing teacher training that meets user needs and supports their knowledge development.</image:caption>
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  <url>
    <loc>https://www.madelynux.com/portfolio/project-one-x6gar</loc>
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    <lastmod>2026-09-04</lastmod>
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      <image:title>Portfolio - Building a User-Centered Online Learning Platform - This multi-phase research project included survey intercepts, live interviews, unmoderated usability testing, and tree testing</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Building a User-Centered Online Learning Platform - Make it stand out</image:title>
      <image:caption>Example of the online learning platform UI</image:caption>
    </image:image>
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  <url>
    <loc>https://www.madelynux.com/portfolio/project-three-y582d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-03</lastmod>
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      <image:title>Portfolio - Leading Cross-Brand Research Operations &amp; Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.madelynux.com/portfolio/project-two-9p58k</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-10</lastmod>
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      <image:title>Portfolio - Iterative Research to Improve Training Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.madelynux.com/portfolio/project-three-y582d-p2fma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-09</lastmod>
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      <image:title>Portfolio - Journey Mapping to Increase Free Trial Conversions - Make it stand out</image:title>
      <image:caption>Example of user flow mapping of competitor site</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Journey Mapping to Increase Free Trial Conversions - Make it stand out</image:title>
      <image:caption>Example journey map</image:caption>
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  <url>
    <loc>https://www.madelynux.com/portfolio/project-three-y582d-p2fma-5je47</loc>
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    <lastmod>2026-09-09</lastmod>
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      <image:title>Portfolio - Usability Testing of Vibe-Coded Marketing Page - Make it stand out</image:title>
      <image:caption>Example of actionable recommendations and implementation</image:caption>
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